Name 10 places where you see Helvetica in the movie.
Subway station, Bus, Building, Book cover, Truck, Banner, Clothes, Bag, Box, Deco sticker on the wall,Homepage
How would you describe Helvetica?
Helvetica in natural. It blends with environment very well and it shows messages clear.
It's everywhere, it's expected of, it's just there, it's air, has a push and pull, it's alive
Life as a designer…
Life as a designer is lives of fight .All they see and remember are the typography stuffs, it's fight
Massimo compares typography to music. What is the distinction of both.
They both have the spacing between letters or the notes which makes the piece
What can Helvetica be used for? What does it communicate.
It can be used for transportation signs, book cover and etc...Accessible, countable, transparent uses
Helvetica is called a rational type-face- why?
It's because they are everywhere and easy to see around us, also for a long time.
What is typography?
Creating order is typography.
art and technique of arranging type to make written language legible, readable, and appealing when displayed.
List some [3-5] negative points about Helvetica as commented in the film.\
Helvetica neutral, machined, no meaning, meaning is in the content of the text
